Word-Of-Mouth MarketingWiley, 16 Oca 1991 - 256 sayfa Shows how to manage the ``talk factor'' in your company—spreading good news about the organization—and initiate a full-scale, word-of-mouth blitz to supplement any marketing strategy. Best of all, the techniques described here work for all organizations—big or small, professional or social, profit or non-profit. Whatever you're selling, it can help you wield the most powerful marketing tool of all. |
İçindekiler
What Are Your Customers Saying about You? | 17 |
The Care and Feeding of Champions | 43 |
The Critical Talk FactorService | 59 |
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action planner advertising attitude behavior boss BREATH campaign cards champions clients complaints customer expectations customer service customer's Dale Carnegie desktop publishing employees fire Garbology give goals going hassle hire horror stories idea important insider talk Jack Miller Jerry Wilson keep Lee Iacocca legendary Levoy listen look marketing blitz team marketing plan measure mouth marketing negative talk negative word never Nordstrom of-mouth marketing organization percent performance performance appraisal person positive talk positive word praise problem product or service prospect Quill Regis McKenna Remember reward rule sell seminar setting your goal simply standards steps strategies SUMMARY OF CHAPTER talk factor tell there's Tom Peters tool Victor Kiam word-of word-of-mouth marketing blitz word-of-mouth marketing program word-of-mouth marketing pyramid write