Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research

acceptance adjectives Ajzen amount of change analysis associated assumed assumption attitude score attitudinal attraction attribute attribution theory Bayes's theorem behavioral intentions belief statements belief strength bipolar Byrne Chapter classical conditioning cognitive concept condition consistency correlation criterion dependent variable determinants discrepancy discussed dissonance effects example expectancy-value model expected experiment experimental external beliefs factors favorable Fishbein given global intention Guttman scale hypothesis indicate inferences inferential beliefs influence attempt interpersonal attraction investigators judgments Likert scale linear model manipulation measure of attitude minor premises multiple-act negative normative beliefs observed obtained perceived perform the behavior person's attitude persuasive communication positive predicted primacy effect primary beliefs procedure processes produce proximal beliefs reinforcement relation relevant response role players salient beliefs scale values semantic differential similar situation Social Psychology source belief specific stimulus person studies subjective norm subjective probability target beliefs Thurstone scaling tion traits unfavorable validity weights