Global Marketing Management

Ön Kapak
Scientific e-Resources, 2 Tem 2018 - 324 sayfa
0 Eleştiriler
Yorumlar doğrulanmaz ancak Google, sahte içerik olup olmadığını kontrol eder ve tespit ettiklerini kaldırır
Global Marketing is invaluable text for M.Com, and MBA students studying international or global marketing. Today, many companies have trouble deciding whether using a truly global marketing strategy is right for them. There is a slight trend back toward localization due to new efficiencies of customization made possible by technology, the Internet, and new manufacturing processes. "e;Mass Customization"e; has now taken the place of "e;Mass Production."e; In today's world, the customer does not always respond to a "e;one size fits all"e; approach. Global marketing is also a field of study in general business management to provide valuable products, solutions and services to customers locally, nationally, internationally and worldwide. Global Marketing Management equips students with knowledge and skills to enable them to make key management decisions and understand how organisations may be navigated through the increasingly dynamic and challenging global trading environment. Global marketing management is of great importance to a company that is looking to offer its product in an international market. This book will give a high level overview of the planning and organization marketing leaders must address when considering a new country to sell its product in.

Kullanıcılar ne diyor? - Eleştiri yazın

Her zamanki yerlerde hiçbir eleştiri bulamadık.

Sık kullanılan terimler ve kelime öbekleri

Kaynakça bilgileri