New Think: The Use of Lateral Thinking in the Generation of New Ideas

accepted achievement adequate Almroth Wright approach arbitrary arrangement artist atom nucleus bars basic unit becomes better chance interactions chance processes chapter CHIGAN context creative thinking definite deliberately described device difficult direction division dominant idea easy EDWARD DE BONO effective effort experience explanation familiar elements familiar figures girl high-probability hole deeper Houdini inhibit interested inventions involved James Clerk Maxwell lateral thinking logical judgment logical pro looking at things low-probability matter ment method MICHIGAN mind mould natural nomogram object obvious old idea once organization original figure particular path pattern pebble story person pick picture pieces play possible problem prove relationships relevant rigidity scientists seems simple simpler simplicity situation solution solve someone sort St Mary's Hospital stage standard assemblies suggested tartaric acid technique theory thermionic valve thinkers thought tube type of thinking unfamiliar unit usually vertical thinking visual whistle