Self, Symbols & Society: An Introduction to Mass Communication

additional reading advertising agencies American audience began behavior broadcast cable channels Chapter circulation commercial communica companies consumers D. W. Griffith economic ence entertainment environment example experience feedback groups households impact important industry influence interest interpersonal communication journalism kinetoscope magazines major Marconi mass communication mass communication process mass media meaning media content media effects media institutions media system medium ment messages million motion picture MPPC muckrakers munication newspapers NIELSEN RATINGS operation papers percent person photographs Photos popular Press print media problems production programming publishing radio ratings readers readership record response sample satellite sion social specific stations story success sumers symbolic interaction syndicated tele television tion types United Press International vertising viewers wire services wireless World War II yellow journalism York zines