Soap Opera

Ön Kapak
Simon and Schuster, 1994 - 378 sayfa
Behind Procter & Gamble's wholesome image is a control-obsessed company so paranoid that Wall Street analysts, employees, and the chairman himself refer to it as "the Kremlin." P&G's wealth and power ensure that it gets what it wants, from tax breaks to the eager services of Washington lobbyists.

In this explosive expose, Wall Street Journal reporter Alecia Swasy tells the chilling story of life within P&G.

Wonderfully readable, impeccably researched, Soap Opera is a sobering look at the price of success in American business.

 

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LibraryThing Review

Kullanıcı Değerlendirmesi  - BraveNewBks - LibraryThing

Maybe it was just my first time reading a sort of "biography of a corporation," but I was fascinated by this book. Procter & Gamble is a huge company with a ton of products, and a unique sort of ... Tam incelemeyi okuyun

SOAP OPERA: The Inside Story of Procter & Gamble

Kullanıcı Değerlendirmesi  - Kirkus

Wall Street Journal reporter Swasy was, she tell us, spied upon, followed, and bugged while writing this admirable—if ultimately somewhat disappointing—history of the dark side of Ivory-soap and ... Tam incelemeyi okuyun

İçindekiler

Proctoids
3
The Prince of Darkness
42
PG in Your Shorts
73
Subliminal Sabotage
105
S Guerrilla Marketing
130
Ivory Snow Job
169
T Fear on the Fenholloway
206
Supermarket Showdown
235
Pampering the World
260
The Dark Side of the Moon
291
Procter Gamble Co Products
343
Acknowledgments
357
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