Simon and Schuster, 1994 - 378 sayfa
In this explosive expose, Wall Street Journal reporter Alecia Swasy tells the chilling story of life within P&G. Wonderfully readable, impeccably researched, Soap Opera is a sobering look at the price of success in American business.
Behind Procter & Gamble's wholesome image is a control-obsessed company so paranoid that Wall Street analysts, employees, and the chairman himself refer to it as "the Kremlin."
The Prince of Darkness
PG in Your Shorts
Ivory Snow Job
Fear on the Fenholloway
Pampering the World
The Dark Side of the Moon
Procter Gamble Co Products
Diğer baskılar - Tümünü görüntüle
advertising agency Alecia Swasy Ariel Artzt asked began boss Braiman brand manager called Camay campaign Cincinnati Citrus Hill Clearasil coffee company's competitors consumers detergent disposable diapers Duncan Hines executive Fenholloway Folgers former P&G gathered in interviews Head & Shoulders inside P&G Ivory Ivory soap Jager Japanese John Smale Kimberly-Clark Korean Max Factor meeting memo mill million numerous offered Oil of Olay Old Spice olestra P&G brands P&G employees P&G managers P&G officials P&G sales P&G wanted P&Gers Pampers Pantene pany Pepper percent police Pritchett problems Procter & Gamble recalled Rely retailers Riley river scientists sell senior management shampoos share shareholders showed soap story talk tampons Taylor County test market Tide told toothpaste Towles Cummings toxic shock vice president Vicks line Vidal Sassoon Wal-Mart Wall Street Journal Walton women workers
Tüm Kitap Arama sonuçları »
Wettbewerbsorientierte Gestaltung von Informationsasymmetrien: eine ...
Sınırlı önizleme - 2004