Simon and Schuster, 1994 - 378 sayfa
Behind Procter & Gamble's wholesome image is a control-obsessed company so paranoid that Wall Street analysts, employees, and the chairman himself refer to it as "the Kremlin." P&G's wealth and power ensure that it gets what it wants, from tax breaks to the eager services of Washington lobbyists.
In this explosive expose, Wall Street Journal reporter Alecia Swasy tells the chilling story of life within P&G.
Wonderfully readable, impeccably researched, Soap Opera is a sobering look at the price of success in American business.
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LibraryThing ReviewKullanıcı Değerlendirmesi - BraveNewBks - LibraryThing
Maybe it was just my first time reading a sort of "biography of a corporation," but I was fascinated by this book. Procter & Gamble is a huge company with a ton of products, and a unique sort of ... Tam incelemeyi okuyun
SOAP OPERA: The Inside Story of Procter & GambleKullanıcı Değerlendirmesi - Kirkus
Wall Street Journal reporter Swasy was, she tell us, spied upon, followed, and bugged while writing this admirable—if ultimately somewhat disappointing—history of the dark side of Ivory-soap and ... Tam incelemeyi okuyun
The Prince of Darkness
PG in Your Shorts
S Guerrilla Marketing
Ivory Snow Job
T Fear on the Fenholloway
Pampering the World
The Dark Side of the Moon
Procter Gamble Co Products
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