The 22 Immutable Laws of Marketing: Exposed and Explained by the World's TwoTwo world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. |
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Contents
The Law of the Category | 10 |
The Law of the Mind | 14 |
The Law of Perception | 18 |
The Law of Focus | 26 |
The Law of Exclusivity | 34 |
The Law of the Ladder | 38 |
The Law of Duality | 44 |
The Law of the Opposite | 50 |
The Law of Line Extension | 68 |
The Law of Sacrifice | 76 |
The Law of Attributes | 84 |
The Law of Candor | 88 |
The Law of Singularity | 92 |
The Law of Unpredictability | 98 |
The Law of Success | 104 |
The Law of Failure | 110 |
Common terms and phrases
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