The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

Front Cover
Harper Collins, Oct 13, 2009 - Business & Economics - 160 pages
2 Reviews

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.

 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

The Law of the Category
10
The Law of the Mind
14
The Law of Perception
18
The Law of Focus
26
The Law of Exclusivity
34
The Law of the Ladder
38
The Law of Duality
44
The Law of the Opposite
50
The Law of Line Extension
68
The Law of Sacrifice
76
The Law of Attributes
84
The Law of Candor
88
The Law of Singularity
92
The Law of Unpredictability
98
The Law of Success
104
The Law of Failure
110

The Law of Division
56
The Law of Perspective
62
The Law of Resources
124
Copyright

Common terms and phrases

About the author (2009)

Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.

Authors Al Ries and Jack Trout are probably the world's best-known marketing strategists. Their books, including Marketing Warfare, Bottom-Up Marketing, Horse Sense, and Positioning have been published in more than fifteen languages and their consulting work has taken them into many of the world's largest corporations in North America, South America, and the Far East.

Bibliographic information