The Influential Mind: What the Brain Reveals about Our Power to Change Others

Ön Kapak
Little, Brown Book Group Limited, 2017 - 242 sayfa
Selected as a best book of 2017 by Forbes, The Times, Huffington Post, Bloomberg, Greater Good Magazine, Stanford Business Schooland more.'Take it from a leading neuroscientist: every day, we all miss opportunities to influence others. This timely, intriguing book explains why it's so difficult to shift the attitudes and actions of others - and what we can do about it' Adam Grant, New York Timesbestselling author of Originalsand Give and Take'The Influential Mindwill make you gasp with surprise - and laugh with recognition. Many of our most cherished beliefs about how to influence others turn out to be wrong; Sharot sets them right. Packed with practical insights, this profound book will change your life. An instant classic' Cass R. Sunstein, bestselling co-author of NudgeA cutting-edge, research-based inquiry into how we influence those around us, and how understanding the brain can help us change minds for the better.Part of our daily job as humans is to influence others; we teach our children, guide our patients, advise our clients, help our friends and inform our online followers. We do this because we each have unique experiences and knowledge that others may not. But how good are we at this role? It turns out we systematically fall back on suboptimal habits when trying to change other's beliefs and behaviors. Many of these instincts-from trying to scare people into action, to insisting the other is wrong or attempting to exert control-are ineffective, because they are incompatible with how the mind operates. The principle idea of this book is that an attempt to change will be successful if it is well-matched with the core elements that govern how our brain works. Sharot unveils the hidden power of influence, good and bad, and enables us to identify instances in which we fall prey to delusions. The book searches deep below the surface, relying on the latest research in neuroscience and psychology-to provide new insight into human behaviour.

Kullanıcılar ne diyor? - Eleştiri yazın

Kullanıcı derecelendirmeleri

5 yıldız
6
4 yıldız
5
3 yıldız
0
2 yıldız
0
1 yıldız
0

LibraryThing Review

Kullanıcı Değerlendirmesi  - ajlewis2 - LibraryThing

In this book seven critical factors that impact how we make personal decisions or how well we succeed in our attempt to influence others are discussed. They are prior beliefs, emotion, incentives ... Tam incelemeyi okuyun

LibraryThing Review

Kullanıcı Değerlendirmesi  - LTietz - LibraryThing

Tali Sharot’s The Influential Mind: What the Brain Reveals About Our Power to Change Others is an enlightening examination of the nature of influence. The author explores eight different social ... Tam incelemeyi okuyun

Diğer baskılar - Tümünü görüntüle

Yazar hakkında (2017)

Tali Sharot is a neuroscientist. She is the author of The Optimism Bias, the director of the Affective Brain Lab at University College London and a Wellcome Trust Fellow. Tali's papers on the neuroscience of optimism, emotional memories and cognitive dissonance have been published in top scientific journals including Nature, Science, Nature Neuroscience and Psychological Science. She has also written for the New York Times, Observer and Time Magazine.

Kaynakça bilgileri