Tourism Management: Analysis, Behaviour, and Strategy
Arch G. Woodside, Drew Martin
CABI, 18 Ara 2007 - 528 sayfa
Planning and implementing successful tourism programmes requires in depth predictions of tourist behaviour. This title provides coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programmes. It offers useful descriptions, tools, and examples of tourism management decision-making.
Diğer baskılar - Tümünü görüntüle
action grid activities advertising Annals of Tourism approach associated attractions attributes attrition audit Australia behaviour brand business travellers Carnival Corporation Carnival Cruise Lines chapter cluster cluster analysis concept countries Crompton and Love cruise lines destination dimensions economic employees empowerment ences environmental quality evaluation example experience factors festival first-time forecasting grounded theory harassment Hawaii HVCB identify impact important issues Japanese Journal of Travel Kozak leisure market segmentation medical tourism ment national culture needs Oahu Okavango Delta outcomes performance Pizam planning power distance programme repertory grid respondents restaurants satisfaction specific sport events strategies sustainable tourism text analysis theme parks theory tion tour tourism demand tourism industry Tourism Management tourism marketing Tourism Research travel motivation Travel Research trip variables versus visitors wine regions wine tourism Woodside