The Ecomomics of Trust: Liberating Profits and Restoring Corporate Vitality

Ön Kapak
McGraw Hill Professional, 1994 - 235 sayfa
Mistrust, argues John 0. Whitney, foments meddling corporate bureaucracies that police even the most trivial transactions - squelching innovation and dragging down revenues with crippling administrative overhead. It discourages sales from talking to marketing, marketing to manufacturing or manufacturing to design. (Or any of them from talking to customers or suppliers.) And it provokes harassed managers to endlessly massage their budget and forecast numbers and their superiors to doubt the results they submit.

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İçindekiler

Trust and the Bottom Line
3
Rewards Measurements and Controls
29
Man Lives by Bread Aloneand Other Flawed
51
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Yazar hakkında (1994)

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