Meggs' History of Graphic Design

Ön Kapak
John Wiley & Sons, 14 Nis 2016 - 704 sayfa
The bestselling graphic design reference, updated for the digital age

Meggs' History of Graphic Design is the industry's unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. The initial publication of this book was heralded as a publishing landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design.

Meggs presents compelling, comprehensive information enclosed in an exquisite visual format. The text includes classic topics such as the invention of writing and alphabets, the origins of printing and typography, and the advent of postmodern design. This new sixth edition has also been updated to provide:

  • The latest key developments in web, multimedia, and interactive design
  • Expanded coverage of design in Asia and the Middle East
  • Emerging design trends and technologies
  • Timelines framed in a broader historical context to help you better understand the evolution of contemporary graphic design
  • Extensive ancillary materials including an instructor's manual, expanded image identification banks, flashcards, and quizzes

You can't master a field without knowing the history. Meggs' History of Graphic Design presents an all-inclusive, visually spectacular arrangement of graphic design knowledge for students and professionals. Learn the milestones, developments, and pioneers of the trade so that you can shape the future.

 

Seçilmiş sayfalar

İçindekiler

Part II A Graphic Renaissance
68
Part III The Bridge to the Twentieth Century
146
Part IV The Modernist Era
264
Part V The Age of Information
390
Epilogue
620
Bibliography
622
Image Credits
656
Index
662
EULA
682
Telif Hakkı

Diğer baskılar - Tümünü görüntüle

Meggs' History of Graphic Design
Philip B. Meggs,Alston W. Purvis
Sınırlı önizleme - 2016
Meggs' History of Graphic Design
Philip B. Meggs,Alston W. Purvis
Sınırlı önizleme - 2016

Sık kullanılan terimler ve kelime öbekleri

achieved advertising aesthetic Alexey Brodovitch alphabet American April Greiman architecture art director art nouveau artists Arts and Crafts Bauhaus became began Behrens book design calligraphy Chinese color combined contrast corporate cover created creative cubism cultural Dada decades decorative developed dynamic early edition El Lissitzky elements engraving exhibition expression film flat fonts forms foundry French geometric German graphic design Greek grid Harper’s Herbert Bayer illustrations images industrial influence initials innovative inspired International Typographic Style invention Jan Tschichold Laszlo Moholy-Nagy layout letterforms letters lines Lissitzky logo magazine major manuscript modern Moholy-Nagy Morris movement ornaments painting paper Paul Rand Paula Scher photographic pictographs pictorial poster Fig printers printing produced published Roman sans-serif script serifs shapes space Stijl studio style symbols texture tion trademark traditional twentieth century type design typeface typeface designs typographic Vienna Secession woodblock woodcut words writing

Yazar hakkında (2016)

The late Philip B. Meggs is an inductee into the Art Directors Hall of Fame and received its Educator's Award for lifetime achievement. A former contributing editor to Print magazine, he authored more than a dozen books and 150 articles and papers on design and typography.

Alston W. Purvis is Professor of Visual Arts at the Boston University College of Fine Arts where he serves as Chair of the Department of Graphic Design. He is author and co-author of numerous books on graphic design history.

Kaynakça bilgileri

BaşlıkMeggs' History of Graphic Design
YazarlarPhilip B. Meggs, Alston W. Purvis
Baskı6
YayıncıJohn Wiley & Sons, 2016
ISBN1119136202, 9781119136200
Uzunluk704 sayfa
  
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