Operations Management for MBAsWiley, 1999 - 361 sayfa Focus on the Needs of the MBA Student! Meredith and Shafer introduce the key topics of operations management focusing on the needs of MBA students. Contemporary concepts of relevance to MBA students such as the balanced scorecard, core competency, mass customization, benchmarking, business process design, and enterprise resource planning (SAP) are also included. More importantly, the book is written with the marketing, finance, and other majors in mind, emphasizing how a basic understanding of operations is important to all career paths. Operations management for MBAs is also specifically designed to allow the professor to tailor their course around the students' needs! The streamlined coverage of concepts provides the instructor with the opportunity to integrate additional materials into the course such as cases and readings, further enhancing student learning. Furthermore, having a text that solidly covers just the fundamental concepts provides students with the background needed to integrate these important supplementary materials. Key Features of the Text * Focus is placed on the needs and skills of MBA students. * The material is conceptual and strategic in nature making it more relevant and interesting to experienced students. * Contemporary, real world topics such as revenue management, service defections, and supply chain management address students' current needs. * A condensed and inexpensive treatment of the material allows the instructor to economically add supplementary material. * Quantitative material is presented only when it provides a better understanding of key concepts. |
İçindekiler
Chapter | 1 |
Chapter | 6 |
Business Strategy and Global Competitiveness | 17 |
Telif Hakkı | |
14 diğer bölüm gösterilmiyor
Diğer baskılar - Tümünü görüntüle
Sık kullanılan terimler ve kelime öbekleri
activities analysis areas assembly average balanced scorecard batch business strategy capacity planning cell changes chapter companies competitive completed components considered control charts core competencies cost customers cycle defects delivery demand Deming Prize design specifications determine efficiency employees engineering equipment example facility factors firm flow focus forecast functional Hewlett-Packard illustrated important improving increase industry inputs Japanese labor machines major manufacturing mass customization materials Materials requirements planning Microstat needed operations organization organization's organizational output percent performance plant printed circuit boards problem process capability index product or service production system products and services profit purchasing quality control Quality Function Deployment reduced requirements response result sample stage standard statistical process control suppliers supply chain supply chain management Table tasks theory of constraints tion transformation system typically units workers