The 22 Immutable Laws of Marketing: Exposed and Explained by the World's TwoHarper Collins, 13 Eki 2009 - 160 sayfa Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. |
İçindekiler
2 | |
The Law of the Category | 10 |
The Law of the Mind | 14 |
The Law of Perception | 18 |
The Law of Focus | 26 |
The Law of Exclusivity | 34 |
The Law of the Ladder | 38 |
The Law of Duality | 44 |
The Law of Line Extension | 68 |
The Law of Sacrifice | 76 |
The Law of Attributes | 84 |
The Law of Candor | 88 |
The Law of Singularity | 92 |
The Law of Unpredictability | 98 |
The Law of Success | 104 |
The Law of Failure | 110 |
The Law of the Opposite | 50 |
The Law of Division | 56 |
The Law of Perspective | 62 |
The Law of Resources | 124 |
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22 Immutable Laws Acura advertising Al Ries America Atari attribute automobile Avis battery Bert Hinkler better brand name Burger King cars Coca-Cola Coke cola competition concept corporate Donald Trump drink Duracell Eveready example Federal Express focused going Heineken Heinz Honda hype idea imported beer industry introduced Jack Trout Japanese kids ladder largest-selling launch law of focus law of leadership Law of Line laws of marketing leader light beer line extension Listerine long-term Lotus mainframe mainframe computers market share marketing programs McDonald's Microsoft Miller Lite million minicomputer Motors narrow the focus opposite overnight pany Pepsi Pepsi-Cola percent share personal computer position problem prospect prospect's mind rent-a-cars Royal Crown Royal Crown cola rung sell short term Smucker's strategy successful taste television there's thing tion Today trend videophone Volkswagen word