Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

Ön Kapak
Hachette Books, 22 May 2012 - 368 sayfa
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In Pour Your Heart Into It, former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience.

The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction.

Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything... from our tastes to our language to the face of Main Street" (Fortune).
 

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LibraryThing Review

Kullanıcı Değerlendirmesi  - ronnbren - LibraryThing

I found this book to be informative, inspiring and very interesting. It gave me an entirely new perspective on Howard Schultz and a new appreciation for Starbucks and the heartfelt beginnings from which it was founded. Tam incelemeyi okuyun

LibraryThing Review

Kullanıcı Değerlendirmesi  - tillywern - LibraryThing

I'm new to management and this book is a very interesting view into how Shultz built a very successful company. It is nice to read about someone who knows that what is best for the employee is what is best for the employer or stock holder. Tam incelemeyi okuyun

İçindekiler

Dedication
the Future
PART TWO REINVENTING THE COFFEE EXPERIENCE
Captivate Others
PART THREE RENEWING THE ENTREPRENEURIAL SPIRIT
As Long As Youre Reinventing How About
Dont Let the Entrepreneur Get In the Way
Seek to Renew Yourself Even When Youre
Crisis of Prices Crisis of Values
The Best Way to Build a Brand Is One Person
Twenty Million New Customers Are Worth
How Socially Responsible Can a Company
How Not to Be a CookieCutter Chain
When They Tell You to Focus Dont
Lead with Your Heart
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Yazar hakkında (2012)

Howard Schultz is a native of Brooklyn, New York, who joined Starbucks in 1982 and has been Chairman and CEO since 1987. He lives in Seattle.

Dori Jones Yang has over fifteen years' experience as a reporter, writer, and bureau chief for Business Week in New York, Hong Kong, and Seattle. She lives in Bellevue, Washington.

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