Pour Your Heart Into It: How Starbucks Built a Company One Cup at a TimeIn Pour Your Heart Into It, former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything... from our tastes to our language to the face of Main Street" (Fortune). |
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LibraryThing Review
Kullanıcı Değerlendirmesi - ronnbren - LibraryThingI found this book to be informative, inspiring and very interesting. It gave me an entirely new perspective on Howard Schultz and a new appreciation for Starbucks and the heartfelt beginnings from which it was founded. Tam incelemeyi okuyun
LibraryThing Review
Kullanıcı Değerlendirmesi - tillywern - LibraryThingI'm new to management and this book is a very interesting view into how Shultz built a very successful company. It is nice to read about someone who knows that what is best for the employee is what is best for the employer or stock holder. Tam incelemeyi okuyun
İçindekiler
the Future | |
PART TWO REINVENTING THE COFFEE EXPERIENCE | |
Captivate Others | |
PART THREE RENEWING THE ENTREPRENEURIAL SPIRIT | |
As Long As Youre Reinventing How About | |
Dont Let the Entrepreneur Get In the Way | |
Seek to Renew Yourself Even When Youre | |
Crisis of Prices Crisis of Values | |
The Best Way to Build a Brand Is One Person | |
Twenty Million New Customers Are Worth | |
How Socially Responsible Can a Company | |
How Not to Be a CookieCutter Chain | |
When They Tell You to Focus Dont | |
Lead with Your Heart | |
Diğer baskılar - Tümünü görüntüle
Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time Howard Schultz,Dori jones Yang Metin Parçacığı görünümü - 1997 |
Sık kullanılan terimler ve kelime öbekleri
achieve Alfred Peet America asked baristas began believe beverage blends Blue Note brewed build café caffè latte can’t coffee bars coffee beans company’s costs couldn’t create customers Dave Olsen developed didn’t dream early employees entrepreneur espresso bars espresso drinks executive experience flavor Frappuccino Giornale goal grow growth hired Howard Behar ice cream idea Il Giornale innovative investment investors Italian Jerry Jerry Baldwin Kenny G kids knew latte learned long-term look milk million months never Nike Orin Orin Smith partners passion Peet’s Pepsi percent Pike Place Market profits realized restaurant retail stores roasting plant Seattle sell shareholders Sheri someone specialty coffee Starbucks brand Starbucks coffee Starbucks stores started stock options store managers success supermarkets talk taste There’s told took values what’s whole-bean coffee
Kaynakça bilgileri
| Başlık | Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time |
| Yazar | Howard Schultz |
| Yayıncı | Hachette Books, 2012 |
| ISBN | 1401304923, 9781401304928 |
| Uzunluk | 368 sayfa |
| Alıntıyı Dışa Aktar | BiBTeX EndNote RefMan |