Consumer Rites: The Buying & Selling of American HolidaysPrinceton University Press, 1995 - 363 sayfa Slogans such as "Let's put Christ back into Christmas" or "Jesus is the Reason for the Season" hold an appeal to Christians who oppose the commercializing of events they hold sacred. However, through a close look at the rise of holidays in the United States, Leigh Schmidt show us that commercial appropriations of these occasions were as religious in form as they were secular. The rituals of America's holiday bazaar that emerged in the nineteenth century offered a luxuriant merger of the holy and the profane--a heady blend of fashion and faith, merchandising and gift-giving, profits and sentiments, all celebrations of a devout consumption. In this richly illustrated book, which captures both the blessings and ballyhoo of American holiday observances for the mid-eighteenth century through the twentieth, the author offers a reassessment of the "consumer rites" that various social critics have long decried for their spiritual emptiness and banal sentimentality. |
İçindekiler
Introduction | 3 |
CHAPTER 1 Time Is Money | 17 |
From Sabbatarian | 23 |
St Valentines Pilgrimage from Christian Martyr to Patron of Love | 40 |
Of Puzzle Purses Chapbooks | 47 |
The Marketing of Valentines 18401860 | 63 |
CHAPTER 3 Christmas Bazaar | 96 |
Revels Gifts Resolutions and Watch Nights | 108 |
Wanamakers and the Consecration | 159 |
Enchantment and Disenchantment | 169 |
The Art of Church Decoration and the | 194 |
Protest Subversion and Disquiet | 234 |
The Marketing | 256 |
Epilogue | 293 |
Acknowledgments | 305 |
Notes | 311 |
The Birth of the Christmas Market 18201900 | 122 |
Women and the Victorian Christmas | 148 |
359 | |