The Formation of Campaign Agendas: A Comparative Analysis of Party and Media Roles in Recent American and British Elections

Ön Kapak
This unusual volume seeks to accomplish three related goals:

* to assess the extent and limits of media power in election campaigns

* to extend the concept of media agenda-setting to include the contributions of powerful news sources in the process of election agenda formation

* to evaluate the impact of national system variables (differences in political and media systems) on the balance of party and media forces in the formation of campaign agendas

In the process, it searches for ways of measuring the discretionary power of the media in electoral politics, testing this in terms of the relative ability of journalists and politicians to shape election campaign agendas.
 

İçindekiler

A Conceptual Introduction
1
CrossNational Similarities and Differences
11
3 Key Features of the Comparative Research Design
22
Comparative Observation at the BBC and NBC
33
5 Influences on the Campaign Agenda in the 1984 American Presidential Election
62
6 Influences on the Campaign Agenda in the 1983 British General Election
87
7 The Formation of Television Agendas in British and American Campaigns
115
8 The Formation of Press Agendas in British and American Campaigns
145
What Have We Learned?
175
References
187
Name Index
191
Subject Index
194
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