Getting to Yes: Negotiating Agreement Without Giving In

Ön Kapak
Penguin, 3 May 2011 - 240 sayfa
INTERNATIONAL BESTSELLER • Learn the secret to successful negotiation with this proven, step-by-step strategy—now updated and revised.

“The authors have packed a lot of commonsensical observation and advice into a concise, clearly written little book.”—Bloomberg Businessweek

One of the key business texts of the modern era, Getting to Yes has helped millions of people learn a better way to negotiate. Based on the work of the Harvard Negotiation Project, a group that deals with all levels of negotiation and conflict resolution, it offers readers a straightforward, universally applicable method for reaching mutually satisfying agreements—at home, in business, and with people in any situation. Read Getting to Yes to learn, step-by-step, how to

• disentangle the people from the problem
• focus on interests, not positions
• work together to find creative and fair options
• negotiate successfully with anybody at any level
 

İçindekiler

Dont Bargain Over Positions
3
THE METHOD
17
Emotion
31
Focus on Interests Not Positions
42
Talking about interests
52
Invent Options for Mutual Gain
59
Broaden your options
67
Insist on Using Objective Criteria
82
IN CONCLUSION
149
TEN QUESTIONS PEOPLE ASK ABOUT
151
Where are you in the negotiation?
155
What damage might the unfair result cause to this or other
158
How should I adjust my negotiating
168
How high should I start?
174
Be generous at the end
179
Consider committing to what you will not do
192

YES BUT
97

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Yazar hakkında (2011)

Roger Fisher is the Samuel Williston Professor of Law Emeritus and director emeritus of the Harvard Negotiation Project.

William Ury cofounded the Harvard Negotiation Project and is the award-winning author of several books on negotiation.

Bruce Patton is cofounder and Distinguished Fellow of the Harvard Negotiation Project and the author of Difficult Conversations, a New York Times bestseller.

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