Practical Management Science: Spreadsheet Modeling and Applications

Ön Kapak
Duxbury Press, 1997 - 796 sayfa
Practical Management Science by Wayne Winston and Chris Albright teaches you by example to formulate and solve real problems from finance, marketing, and operations with a spreadsheet. This new spreadsheet modeling approach gives you a powerful set of analytical thinking tools that you can apply not only to your major area of study but ultimately to your professional career. Spreadsheet modeling and management science provide you with the ability to quantify complex problems and clearly illustrate optimum business decisions. Mastering the concepts introduced in this book will give you deeper insights into your field of study and key advantages in the workplace.

Kitabın içinden

İçindekiler

Introduction to Modeling 3 I
3
Introduction to Linear Programming
25
Linear Programming Formulations
71
Telif Hakkı

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Yazar hakkında (1997)

S. Christian Albright received his B.S. degree in mathematics from Stanford in 1968 and his Ph.D. in operations research from Stanford in 1972. Since then, he has been teaching in the Operations and Decision Technologies Department in the Kelley School of Business at Indiana University. He has taught courses in management science, computer simulation, and statistics to all levels of business students: undergraduates, MBAs, and doctoral students. His current interest is in spreadsheet modeling, including development of VBA applications in Excel. Dr. Albright has published more than 20 articles in leading operations research journals in the area of applied probability. He has also published a number of successful textbooks, including DATA ANALYSIS AND DECISION MAKING, DATA ANALYSIS FOR MANAGERS, and SPREADSHEET MODELING AND APPLICATIONS.

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