The Globalization of Corporate Media HegemonyLee Artz, Yahya R. Kamalipour SUNY Press, 28 Ağu 2003 - 309 sayfa Shows how dominant commercial media practices secure a hold among and affect diverse national cultures. When commercial media practices are insinuated into local cultures, existing cultural and media practices are often displaced and social inequalities are exacerbated--sometimes with the consent of consumers, but frequently confronting organized proponents. The Globalization of Corporate Media Hegemony provides case studies from five continents--from government-promoted telecommunications programs and technologies in Canada and Britain, MTV Asia's call-in request lines, and the pan-Latin ideology of a Mexican television variety show, to Islamic pop radio in Turkey. commercial radio in Africa, a "Millionaire" game show in India, and Hollywood's muted influence on Korean cinema, among others. Each case offers new insight into the particulars of an expanding corporate hegemony and together they invite the conversation on media globalization to consider the dynamics of class conflict and negotiation as an analytical perspective having prescriptive potential. |
İçindekiler
Globalization Media Hegemony and Social Class | 3 |
Informational Technology and Transnational Networks A World Systems Approach | 33 |
Without Ideology? Rethinking Hegemony in the Age of Transnational Media | 55 |
The Battle in Seattle US Prestige Press Framing of Resistance to Globalization | 79 |
High Tech Hegemony Transforming Canadas Capital into Silicon Valley North | 93 |
Britain and the Economy of Ignorance | 113 |
Sdbado Gigante Giant Saturday and the Cultural Homogenization of SpanishSpeaking People | 131 |
Television and Hegemony in Brazil | 151 |
Globalization and the Mass Media in Africa | 195 |
Media Hegemony and the Commercialization of Television in India Implications to Social Class and Development Communication | 213 |
MTV Asia Localizing the Global Media | 229 |
Political and Sociocultural Implications of Hollywood Hegemony in the Korean Film Industry Resistance Assimilation and Articulation | 245 |
Responses to Media Globalization in Caribbean Popular Cultures | 265 |
Radical Media and Globalization | 283 |
Contributors | 295 |
299 | |
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advertising African American arabesk Asian audience Brazil Brazilian broadcasting Canada capitalism capitalist Caribbean colonial commercial media consumer consumerism corporate media countries create critical cultural hegemony cultural imperialism democracy democratic discourse dominant Don Francisco economic elites entertainment foreign free trade global culture global media groups high tech Hollywood hybrid identity ideology India industry interests Internet Korean film labor Latin America Mass Communication mass media Mattelart media hegemony ment million modern MTV Asia narrative nation-state national cinema neoliberal organizations Ottawa participation policies political popular culture popular music production regional resistance Sábado Gigante Sage satellite Silicon Valley North social class society Southeast Asian Straubhaar structure telecommunications telenovela television television in India Third World Thousand Oaks tion tural Turkey Turkish TV Globo United University Press Univisión urban videos viewers Western workers