The Publishers Weekly, 198. cilt,10-17. sayılarF. Leypoldt, 1970 |
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Sayfa 21
... Advertising Policy and Promotion Program The following statement of policy concern- ing retail dealer cooperative advertising and promotion from Grosset and Dunlap adult and juvenile trade books ( excluding Wonder- Treasure , Tempo and ...
... Advertising Policy and Promotion Program The following statement of policy concern- ing retail dealer cooperative advertising and promotion from Grosset and Dunlap adult and juvenile trade books ( excluding Wonder- Treasure , Tempo and ...
Sayfa 51
... advertising is " Advertising : Produc- tion , Planning and Printing . " In print- ing and typography , courses offered " Printing Reproduction Pro- cesses and Materials " ; " Practical Typography Workshop " ; " Phototypo- graphy ...
... advertising is " Advertising : Produc- tion , Planning and Printing . " In print- ing and typography , courses offered " Printing Reproduction Pro- cesses and Materials " ; " Practical Typography Workshop " ; " Phototypo- graphy ...
Sayfa 49
... advertising . As we were saying then : perhaps pub- lishers are ready to bring to book adver- tising the kind of work being brought to general consumer advertising by such ad agencies as Doyle Dane Bernbach , Ogilvy and Mather , Carl ...
... advertising . As we were saying then : perhaps pub- lishers are ready to bring to book adver- tising the kind of work being brought to general consumer advertising by such ad agencies as Doyle Dane Bernbach , Ogilvy and Mather , Carl ...
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advertising Amer American AMS Pr Barnes & Noble Bibl booksellers Brit Canada Charles Christian church Club color comp Company Conn Cook COOKBOOK copies Dist Doubleday edition editor English Erich Segal Essay index reprint facsims fiction Frankfurt Book Fair Freeport French George Greenwood Pr Grosset & Dunlap HIGHSPOTS House IKEBANA illus illustrated index reprint ser Indian International Introd ISBN James Japan John joint author L.C. card order language lectures Library Libs literature London magazine major manager maps ment novel October Orig paper paperback Paul poetry political ports Press publication published R. R. Bowker recipes refs Richard Robert Sept September SEPTEMBER 21 Series social STANFORD Thomas tion Title trade translation Univ University volume William writing York