Business Research MethodsPearson Education India - 851 sayfa Business Research Methods, 2e, provides students with the knowledge, understanding and necessary skills to conduct business research. The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples and real-life case studies enable students to relate with the context and thus grasp concepts effectively. Keeping in mind the developments in the subject area and necessary feedback from the users of this book, the latest edition has been extensively revised to include the necessary updates. The revision has been carried out in three ways: (i) by adding a few topics in existing chapters, (ii) by restructuring chapters pertaining to multivariate techniques, and (iii) by including a new chapter - Chapter 20: Confirmatory Factor Analysis, Structural Equation Modelling and Path Analysis. |
İçindekiler
NonParametric Statistics | 14 |
Business Research Process Design | 19 |
Research Design Formulation | 41 |
Questionnaire Design | 69 |
Sampling and Sampling Distributions | 93 |
Sources and Collection of Data | 123 |
Survey and Observation | 139 |
Experimentation | 161 |
Numerical Problems 453 Case 14 | 455 |
Coefficient | 461 |
Regression Model and Testing the Overall Model | 494 |
Discussion Questions 451 | 510 |
Multiple Regression Analysis | 515 |
Discriminant Analysis and Conjoint | 597 |
Factor Analysis Cluster Analysis | 637 |
Scaling | 683 |
Fieldwork and Data Preparation | 185 |
Data Analysis and Presentation | 207 |
Statistic | 224 |
Hypothesis Testing for | 251 |
Analysis of Variance and Experimental Designs | 307 |
for the Difference in Means of More Than | 319 |
Hypothesis Testing for Categorical Data ChiSquare Test | 363 |
Result Presentation | 697 |
Appendices | 717 |
Glossary | 739 |
753 | |
757 | |
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