Soap OperaSimon & Schuster, 1993 - 400 sayfa In this explosive expose, Wall Street Journal reporter Alecia Swasy tells the chilling story of life within P&G. Wonderfully readable, impeccably researched, Soap Opera is a sobering look at the price of success in American business. Behind Procter & Gamble's wholesome image is a control-obsessed company so paranoid that Wall Street analysts, employees, and the chairman himself refer to it as "the Kremlin." |
İçindekiler
Proctoids | 3 |
The Prince of Darkness | 42 |
PG in Your Shorts | 73 |
Telif Hakkı | |
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advertising agency Alecia Swasy Ariel Artzt asked began boss Braiman brand manager called Camay campaign Cincinnati Citrus Hill Clearasil coffee company's competitors consumers detergent disposable diapers Duncan Hines executive Fenholloway Folgers former P&G gathered in interviews Head & Shoulders inside P&G Ivory Jager Japanese John Smale Kimberly-Clark Korean Max Factor meeting memo mill million offered Oil of Olay Old Spice olestra P&G brands P&G employees P&G managers P&G officials P&G sales P&G wanted P&Gers Pampers Pantene pany Pepper percent police Pritchett problems Procter & Gamble recalled Rely retailers Riley river scientists sell senior management shampoos share shareholders showed soap story superabsorbent talk tampons Taylor County test market Tide tion told toothpaste Towles Cummings toxic shock vice president Vicks line Vidal Sassoon Wal-Mart Wall Street Journal Walton women workers