Swiss made : the untold story behind Switzerland's success
Why has Switzerland - a tiny, land-locked country with few natural advantages - become so successful for so long at so many things? In banking, pharmaceuticals, machinery, even textiles, Swiss companies rank alongside the biggest and most powerful global competitors. How did they get there? How do they continue to refresh themselves? Does the Swiss 'Sonderfall' (special case) provide lessons others can learn and benefit from? Can the Swiss continue to perform in a hyper-competitive global economy? Swiss Made offers answers to these and many other questions about the country as it describes the
1 online resource (764 pages) : illustrations
9781847658098, 1847658091
823720134
Cover Page; Title Page; Copyright Page; Contents; Foreword; Introduction; 1 It all started with milk; 2 Watchmaking: good timing; 3 Swiss tourism: or how to sell snow and air; 4 Switzerland's silent traders; 5 Numbered accounts: countless profits; 6 Spinning and weaving profits; 7 Small miracles: the wonders of medical technology; 8 Switzerland's mighty industrial machines; 9 Pharmaceuticals: knowledge for sale; 10 Swiss transport: mastering mobility; 11 Bricks + mortar; 12 From supercomputers to mice; 13 Beautiful business: Swiss achievement in art and architecture; 14 Swiss made: why multinationals love Switzerland; 15 Conclusion: getting to Switzerland; Appendix; Notes; Bibliography; Acknowledgements; Picture credits; Index